Era Review
A affirmations app from Phoenix Do, rated 4.7 stars by 829 App Store users.
App Store rating
4.7 / 5 (829 ratings)
Starting price
Free (in-app purchases vary)
Free tier
Yes
Platforms
iOS · iPadOS
Developer
Phoenix Do
Launched
2025
Our verdict
Era holds a strong 4.7-star average across 829 App Store ratings and ranks #24 in App Store search results for "affirmations". This is a data-driven review compiled from its store listing, pricing, and user-rating profile, we have not yet completed hands-on testing, and a full editorial review is planned.
Data-driven review: this page is compiled from App Store data, the app’s real rating average and count, pricing, search ranking, and the developer’s published description (quoted, not paraphrased). We have not yet hands-on tested this app; a full editorial review is planned. Our hands-on-tested picks are marked throughout. Unsponsored, no affiliate influence.
Among the hundreds of options in the affirmations app category, Era (by Phoenix Do) stands at a strong 4.7-star average across 829 App Store ratings, making it a smaller app still building its audience.
Its App Store listing describes it this way: “Era is the #1 app to help you manifest with Daily Affirmations and Life Advice. Life is about balance.” As with all listings, that is the developer's own framing, useful for understanding what the app aims to be.
This review is compiled from App Store data, the rating profile, pricing, ranking, and the developer's published description, rather than hands-on testing. We flag that openly: it tells you what the data supports, and our full editorial review will go deeper.
What Era looks like
Screenshots from Era’s App Store listing, © Phoenix Do.
Pros & cons
What we like
- A strong 4.7-star average across 829 App Store ratings, real users rate it well.
- Free to download, so trying it costs nothing.
- Ranks #24 in App Store search for "affirmations", genuine visibility in its category.
- Available since 2025, with an established presence on the store.
What we don’t
- We have not yet hands-on tested this app, this review reflects store data, not editorial experience.
- Like most free wellness apps, expect in-app subscription offers; check current pricing before committing.
- Smaller user base than the category leaders, so the rating sample is limited.
Best for / avoid if
Best for
- →People browsing beyond the big names in the affirmations app category
- →Users who weigh real App Store ratings heavily (4.7 stars, 829 ratings)
- →Anyone who wants to try options at no cost
Avoid if
- →You want a deeply vetted, hands-on-tested pick, see our editorial reviews of I Am, Selfpause, ThinkUp
- →You need clinical or therapeutic support, no consumer app provides that
Pricing
Download
Free
Free to install from the App Store.
In-app purchases
Varies
Many apps in this category offer optional subscriptions, check the App Store listing for current in-app pricing.
What Era is
Era is a affirmations app for iOS by Phoenix Do, first released in 2025.
In the developer's words: “Era is the #1 app to help you manifest with Daily Affirmations and Life Advice. Life is about balance.”
Where Era sits in the category
By the numbers: a strong 4.7-star average across 829 App Store ratings, ranking #24 in App Store search for "affirmations". That makes it a smaller app still building its audience.
Store ratings are not the whole story, they skew positive across this category, but a large sample at 4.7 stars is a meaningful signal that existing users find it does what it promises.
What the listing emphasizes
“Era is the #1 app to help you manifest with Daily Affirmations and Life Advice. Life is about balance.”, that is the pitch, in the developer's own words.
We quote the listing rather than paraphrase it so you can judge the developer's claims for yourself. Our hands-on editorial review, when published, will test those claims.
Where Era falls behind
Editorial vetting. Unlike I Am or Selfpause, we have not yet tested Era hands-on.
Transparency of in-app pricing. App Store listings often reveal subscription costs only after download, check the in-app purchases section of the listing.
Brand ecosystem. The category leaders pair their apps with large content teams and published research; smaller apps rarely match that depth.
Era vs. the category leaders
The affirmations app category is anchored by I Am, Selfpause, ThinkUp, all of which we have reviewed editorially, hands-on.
Era's case rests on its user-rating profile (4.7 stars, 829 ratings) and its free download. The leaders' case rests on vetted content depth and track record.
A sensible approach: read our editorial reviews of the leaders first, and try Era for free if its specific angle appeals, App Store ratings this positive usually mean the core experience delivers.
Bottom line
Era earns a strong 4.7-star average across 829 App Store ratings, real users like it. Until our hands-on review lands, treat this page as an honest data profile: strong signals, store-verified facts, and clearly marked limits.
Want a daily positivity practice in your own voice? Selfpause lets you record personalized affirmations, layer them with calming music, and keep them on your lock screen.
Try Selfpause FreeAlternatives to Era
I Am
4.4The widget-first affirmations leader.
Read our review →
Selfpause
4.6Affirmations recorded in your own voice.
Read our review →
ThinkUp
4.3The original own-voice recording app.
Read our review →
Frequently asked questions
Is Era free?+
Era is free to download. Like most apps in this category it may offer in-app subscriptions, check the in-app purchases section of its App Store listing for current pricing.
How is Era rated?+
It holds a 4.7-star average across 829 ratings on the US App Store, a smaller app still building its audience.
Who makes Era?+
Phoenix Do, who released it in 2025. The App Store listing links to the developer's site and privacy policy.
Is this a hands-on review?+
Not yet, this review is compiled from App Store data: ratings, pricing, search ranking, and the developer's published description. A full editorial review is planned. For hands-on-tested picks in this category, see our reviews of I Am, Selfpause, ThinkUp.
A note on mental health: apps and online services can support wellbeing, but they are not a substitute for professional care. If you are struggling, a licensed professional can help, and if you are in crisis, contact your local emergency number or, in the US, call or text 988 (Suicide & Crisis Lifeline).
More affirmation apps reviews
Selfpause
4.6Our own app, reviewed with full disclosure, affirmations recorded in your voice, layered with music, kept on your lock screen.
I Am
4.4The widget-first affirmations app that made positive self-talk a glanceable daily habit.
ThinkUp
4.3The affirmations app built on a powerful idea: record positive statements in your own voice and play them back.