Affirmation Apps · Review
Era Review
A affirmations app from Phoenix Do — rated 4.7 stars by 829 App Store users.
App Store rating
4.7 / 5 (829 ratings)
Starting price
Free (in-app purchases vary)
Free tier
Yes
Platforms
iOS · iPadOS
Developer
Phoenix Do
Launched
2025
Our verdict
Era holds a strong 4.7-star average across 829 App Store ratings and ranks #24 in App Store search results for "affirmations". This is a data-driven review compiled from its store listing, pricing, and user-rating profile — we have not yet completed hands-on testing, and a full editorial review is planned.
Data-driven review: this page is compiled from App Store data — the app’s real rating average and count, pricing, search ranking, and the developer’s published description (quoted, not paraphrased). We have not yet hands-on tested this app; a full editorial review is planned. Our hands-on-tested picks are marked throughout. Unsponsored, no affiliate influence.
Among the hundreds of options in the affirmations app category, Era (by Phoenix Do) stands at a strong 4.7-star average across 829 App Store ratings, making it a smaller app still building its audience.
Its App Store listing describes it this way: “Era is the #1 app to help you manifest with Daily Affirmations and Life Advice. Life is about balance.” As with all listings, that is the developer's own framing — useful for understanding what the app aims to be.
This review is compiled from App Store data — the rating profile, pricing, ranking, and the developer's published description — rather than hands-on testing. We flag that openly: it tells you what the data supports, and our full editorial review will go deeper.
Pros & cons
What we like
- A strong 4.7-star average across 829 App Store ratings — real users rate it well.
- Free to download, so trying it costs nothing.
- Ranks #24 in App Store search for "affirmations" — genuine visibility in its category.
- Available since 2025, with an established presence on the store.
What we don’t
- We have not yet hands-on tested this app — this review reflects store data, not editorial experience.
- Like most free wellness apps, expect in-app subscription offers; check current pricing before committing.
- Smaller user base than the category leaders, so the rating sample is limited.
Best for / avoid if
Best for
- →People browsing beyond the big names in the affirmations app category
- →Users who weigh real App Store ratings heavily (4.7 stars, 829 ratings)
- →Anyone who wants to try options at no cost
Avoid if
- →You want a deeply vetted, hands-on-tested pick — see our editorial reviews of I Am, Selfpause, ThinkUp
- →You need clinical or therapeutic support — no consumer app provides that
Pricing
Download
Free
Free to install from the App Store.
In-app purchases
Varies
Many apps in this category offer optional subscriptions — check the App Store listing for current in-app pricing.
What Era is
Era is a affirmations app for iOS by Phoenix Do, first released in 2025.
In the developer's words: “Era is the #1 app to help you manifest with Daily Affirmations and Life Advice. Life is about balance.”
Where Era sits in the category
By the numbers: a strong 4.7-star average across 829 App Store ratings, ranking #24 in App Store search for "affirmations". That makes it a smaller app still building its audience.
Store ratings are not the whole story — they skew positive across this category — but a large sample at 4.7 stars is a meaningful signal that existing users find it does what it promises.
What the listing emphasizes
“Era is the #1 app to help you manifest with Daily Affirmations and Life Advice. Life is about balance.” — that is the pitch, in the developer's own words.
We quote the listing rather than paraphrase it so you can judge the developer's claims for yourself. Our hands-on editorial review, when published, will test those claims.
Where Era falls behind
Editorial vetting. Unlike I Am or Selfpause, we have not yet tested Era hands-on.
Transparency of in-app pricing. App Store listings often reveal subscription costs only after download — check the in-app purchases section of the listing.
Brand ecosystem. The category leaders pair their apps with large content teams and published research; smaller apps rarely match that depth.
Era vs. the category leaders
The affirmations app category is anchored by I Am, Selfpause, ThinkUp — all of which we have reviewed editorially, hands-on.
Era's case rests on its user-rating profile (4.7 stars, 829 ratings) and its free download. The leaders' case rests on vetted content depth and track record.
A sensible approach: read our editorial reviews of the leaders first, and try Era for free if its specific angle appeals — App Store ratings this positive usually mean the core experience delivers.
Bottom line
Era earns a strong 4.7-star average across 829 App Store ratings — real users like it. Until our hands-on review lands, treat this page as an honest data profile: strong signals, store-verified facts, and clearly marked limits.
Want a daily positivity practice in your own voice? Selfpause lets you record personalized affirmations, layer them with calming music, and keep them on your lock screen.
Try Selfpause FreeAlternatives to Era
I Am
4.4The widget-first affirmations leader.
Read our review →
Selfpause
4.6Affirmations recorded in your own voice.
Read our review →
ThinkUp
4.3The original own-voice recording app.
Read our review →
Frequently asked questions
Is Era free?+
Era is free to download. Like most apps in this category it may offer in-app subscriptions — check the in-app purchases section of its App Store listing for current pricing.
How is Era rated?+
It holds a 4.7-star average across 829 ratings on the US App Store — a smaller app still building its audience.
Who makes Era?+
Phoenix Do, who released it in 2025. The App Store listing links to the developer's site and privacy policy.
Is this a hands-on review?+
Not yet — this review is compiled from App Store data: ratings, pricing, search ranking, and the developer's published description. A full editorial review is planned. For hands-on-tested picks in this category, see our reviews of I Am, Selfpause, ThinkUp.
A note on mental health: apps and online services can support wellbeing, but they are not a substitute for professional care. If you are struggling, a licensed professional can help — and if you are in crisis, contact your local emergency number or, in the US, call or text 988 (Suicide & Crisis Lifeline).
More affirmation apps reviews
Selfpause
4.6Our own app, reviewed with full disclosure — affirmations recorded in your voice, layered with music, kept on your lock screen.
I Am
4.4The widget-first affirmations app that made positive self-talk a glanceable daily habit.
ThinkUp
4.3The affirmations app built on a powerful idea: record positive statements in your own voice and play them back.